#1 Amazon Tutorial Product Review Site We will share our tactics on how to find the products and sell online. And, we will do our review of both physical and digital products at Amazonizer.com. Please make sure to subscribe us to get the latest information.
We have been using H10 for a year now because H10 has all the features we will need for the Amazon business.
1) Keyword research 2) Chrome Extension for researching products 3) Reverse ASIN ->Most helpful for the right keywords 4) Checking index 5) Listing Alerts 6) Amazon Reimbursement (You will get a refund from Amazon with the damaged and Lost products) 7) Automatic Email Followups ->Send emails automatically to customers 8) Free access to the Freedom Ticket tutorial videos ($997)
So much more…
We used Merchants Words, Keyword Inspector, and Jungle Scout. We still use the Jungle Scout for checking and comparing the data with H10. But, other software, we canceled them.
To choose the right VAs and Candidates for my business is not easy. I have hired VAs before; I received their resume and portfolio wishing to work with the right person. It took me about a month to organize and gather all the data of candidates. When you receive more than a hundred will make you so busy.
Easy Jobs makes recruiting employees a breeze by letting you post job openings, review applications, communicate with candidates.
All you need is using the Easy Jobs web-based software to create your opening position. Let them upload their resume and cover letter, answer your questions, and you can create quizzes for them.
Not only that,
Easy Jobs team is working really hard to add more features, https://trello.com/b/YzyJgn8j/easyjobs-public-roadmap
I think this software is for Growing startups and small businesses just like us, iARTidea team. We used only the email and excel sheet to organize our candidates; now, we use Easy Jobs to manage and track the application stages and communicate with candidates directly easily.
Best Amazon FBA Sellers for Beginners to Advanced Step by Step Training, Course Free Videos 2019-SAVE MONEY!
I just received an email from Helium10, all in one Amazon seller software announced that they would give away $1,000 value tutorial videos for all their customers. Yes, I received the access information, and you will get it too immediately.
A few days ago, I wanted to purchase Amazon selling tutorial videos to learn some hacks that successful Amazon sellers are currently doing.
But, most of them are $500~$2,000 for their tutorial videos. Well, I decided instead of watching expansive videos, I choose to watch free YouTube videos. I know many of you are the same as me.
Freedom Ticket video is one of the popular Amazon seller's videos. And, this is a FREE Access for us! I am so excited to watch them and learn from the expert!
If you are already a member of the Helium10, you will get free access. If you don't use their tool, I highly suggest to test it if you are an Amazon seller. I have been using the Keyword Inspector and Merchant Words to find keywords and product research. They are great tools, but I needed something more for Amazon business, so I tried Helium10 for a month. And I decided to use it as my main software.
I am working on how to use Helium10 review videos. The topic is going to be finding keywords, products, follow up emails to customers, and so much more. Videos are coming soon.
I found helium10 the deepest discount will be 10% off for each month or 50% for the first month.
Here is some information about the Freedom Ticket Video.
Often ignored fundamentals to selling on Amazon
How to identify products that you enjoy selling
How to recognize "easily-missed" patterns of opportunity
Real business strategies to overcome real business problems
Best practices to outpace the competition
How to optimize PPC campaigns for RAPID GROWTH
You will find the link right below for the coupon code.
Thank you for watching, and I hope you liked to get this free access tutorial information.
"If you had to start all over with only $300 what steps would you take?"
I found this question from the facebook group. Many of the Amazon FBA experts recommended not to start into the business.
I also agree with other sellers.
Can I start the Amazon FBA business at $300?
Yes, you can! But, you may lose all your money in a few days. Of course, Amazon will start to charge extra fees for tons of things. You may end up spending more than your budget, $300 if you fail.
(If it's a private label product)
On the other hand, it's possible to be successful selling on Amazon if you find the perfect products, great images on your sales page, and all correct keywords.
I found products that are constantly selling without running PPC. One of them is a pretty cheap buying price product so that I can make decent profits. And, another one I am constantly selling is the expansive purchase product which is no other sellers are trying to sell on Amazon.
Both products, I don't run PPC. All I need is to check the listing to make sure I have my Buy Now button and send the products to the Amazon FBA when it's running out of inventory.
It was not easy to find these products.
I tried to sell so many different products, but most of them are not that great selling numbers without running PPC.
Here are some you should know before starting the Amazon FBA
Amazon fees: The business owners usually start the Amazon FBA business, hoping to make some great sales. And, they begin to struggle and get upset with Amazon fees. They usually have their stores and storage. All private label products they are selling at their stores should be popular and trendy.
They think about the display of the products for their buyers to find popular products easily in-store. When they make sales, they get profits.
When these business owners start Amazon business, they would complain about the Amazon storage fees, ranking factors, giveaways, reviews, and very small profits. Their physical stores and Amazon FBA are a totally different business model.
If you try to sell popular products which other sellers are already selling on Amazon, you may need to compete for prices, increasing more coupons, and giveaways to make your listing visible.
I have been working at the grocery store as a designer; I had to create ads every week. Each week, I received a price sheet that has organized the products profit margins. So, I can make a design which products are deeply discounted.
Did you know that the biggest grocery stores' profit margins are around .1~$5 per each product selling? Of course, not all products, but the most of daily products are that low.
Small profits are not a big issue.
When I find 20 different products that are selling 3 or more every day and have $5 pure profit per each product, 20x3x5, $300 earn each day. $9000 for a month earn.
This is my goal, and I am still actively testing many different products on the market.
Software: Software is not a must, but highly recommended for finding keywords and use them to your sales page. To me to research on products, to find keywords, running PPC, follow up emails to customers, check product ranking, protecting buy now buttons, and checking my listings are indexed keywords. With all these, I use the Helium10 software.
Buying Products from Alibaba or 1688 sites: You can easily use the Alibaba.com to find the products easily. Most of them will offer less than 100 units to buy. I highly suggest finding the product that is lightweight, not easy to break, and less than $1 per product.
Let's say, you purchase 50 units for $50 and $50 for shipping. $100
Helium10 software for researching keywords and follow up emails for your customers and so many features to use. $90
Amazon fees. $40 + @
Amazon FBA product preparation, barcode sticker and polybag. Around $35
Listing main image background remove. It's required to remove background to a pure white for 1 main image. You can find who does it for you at Fiverr.com. $5
Running PPC. $10 + @
For the first month, your spending is around $280+@
Yes, you can start your Amazon FBA business at $300, but this budget will burn out quickly.
Again let's go back to the question, "If you had to start all over with only $300 what steps would you take?"
If you still want to try the Amazon business, this is what I will do.
I will visit the Walmart clearance section, and find good products and buy. Resell them to the Amazon.
With the Amazon, all you need is to find already ranked identical product listing and add mine with the lowest price I can sell. When I make sales, I send the product to the customers' addresses. Or, you can send the products to Amazon to start the FBA with small quantity products.
If you want to do a Dropship with Amazon works during the Christmas season, but after holidays, people prefer the Prime to purchase.
Amazon business is more likely to need the cash flow. If you can spend around $1000 for trying the Amazon business, I will highly suggest starting it. But, at $300 to start? I will say no.
Then, what would be the other suggestions for you? Maybe eBay? Your own website to do a dropship?
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FIND PROFITABLE PRODUCTS YOUR COMPETITORS IGNORE by Mommy Income
Finding profitable products to sell is on every seller’s priority list. The problem most sellers face is doing endless searches only to find highly saturated categories and products with no profit. Ugh!
Product research can be a real time waster if you do not have a process. The good news is you do not have to stay stuck in a circle when looking for profitable products.
Here are a few steps to perform proper product research.
Step 1: Start with a problem or need
Instead of looking for bestselling items or competitive data to find products, start with a problem or need. Every product on the market meets a specific need or solves a problem. For example:
A puppy owner purchases food to keep their dog living a long, healthy, active lifestyle. They look for the dog food that will best meet the nutritional needs of their canine companion instead of purchasing food designed for senior dogs.
An office worker looking for a solution that will eliminate pain in their feet, knees, and back may purchase a footrest for under their desk.
While looking for products to sell, think about who will buy the product and how they will use it. Ask yourself: What problem does the product solve? What need does it meet that sets it apart from other items in the marketplace?
Step 2: Niche down
Once you find a category or products, look for smaller sub-niches to find less saturated products you may have overlooked that have less competition.
We use MerchantWords to do a broad search in order to find these more specific and less competitive products. Here’s an example:
First, do a general search for “guitar parts.”
Next, scroll down to the “sweet spot” – these are the search terms with between 3000 and 6000 searches per month where you can find sub-niches. You can also find these keywords using the filters in the upper right corner. Some sellers might run for the hills thinking these numbers are really low, but we challenge you to rethink that.
In this 30-day search volume span, there are many hidden niches with very little competition. When the demand outweighs the supply, there is money to be made.
The further down you go on the list, the more detailed the keywords become. These are sub-niches ready for you to explore.
Step 3: Validate your idea with other platforms
While conducting product research, it is important to check other platforms. Compare your product ideas with the number of listings or posts on eBay, Etsy, Walmart, Pinterest, or other marketplaces. While reviewing these other sites, take note of similar products and listings to gain a new perspective on what sells well in the new sub-niche you have discovered.
Step 4: Look at the competition
Make sure to look at existing products to validate if the demand is greater than the supply.
Let’s say you’re researching "dish drying racks for recreational vehicles (RV)." You find that there are only a handful of products and 3000 searches a month. Great! There is room for your product.
On the other hand, if you found 3000 searches and 200 existing products in the same niche, you should start researching another niche. If demand is greater than supply, you have a potential winner. If supply is greater than demand, it’s time to move on to another niche.
The key to finding profitable products is looking where others aren’t. Plain and simple, your competition is lazy. They want the low hanging fruit – the easy to find products. A little extra digging into the keywords and exploring other platforms will give you a bigger picture of the marketplace, as well as a competitive advantage.
If you need any help on finding Amazon products or keyword, you can always contact us at iARTidea
Amazon offers a number of ways through which online retailers can sell inventory, but choosing which program to use to sell on Amazon can be a challenge.
Keep in mind that managing accounts on Amazon takes time and knowledge on the part of the seller. Amazon has particular requirements for its Marketplace and a considerable amount of time and knowledge are necessary to manage these campaigns.
Still interested? Keep reading to learn how to list on the Amazon Marketplace and place ads on Amazon.
Jump to a Section
What is the Amazon Marketplace?
How to Sell on Amazon
Amazon FBA Facts
Cost to Sell on Amazon
Advertising on Amazon
1. What is the Amazon Marketplace?
The Amazon Marketplace is one of the most well-known marketing channels for online retailers. To list products on the Amazon Marketplace, sellers are required to set up an account, and send Amazon a product feed.
As seen in the example below, Marketplace listings are the seller results that appear when a query is typed into the search box.
The Amazon Marketplace program does not link shoppers to a merchant’s site, as all transactions are performed on Amazon.com.
2. How Should I Sell on Amazon?
Below are the major ways you can sell on Amazon, and some qualifications to help you decide which selling option is best for your online store.
Get Our List of Top Amazon Seller Mistakes
Sell TO Amazon
Selling to Amazon is an invite only program. Selling directly to Amazon grants Amazon ownership of your inventory, which they will market and sell to shoppers on Amazon.com.
How it works: Merchants or manufacturers sell their inventory (e.g. hats) to Amazon at wholesale rates. Once those items have been sent to Amazon, the seller is done with the products. Amazon pays for the inventory directly to the seller and maintains ownership of the products.
Amazon sells those products on the Marketplace (as Amazon) – choosing their own price and shipping options.
Benefits of Selling to Amazon
Selling to Amazon is an available option for manufacturers and virtually eliminates direct seller work including marketing, advertising, and even pricing.
Other benefits of Selling to Amazon include:
Avoid hassle of handling pricing, shipping and other logistics for product sales
Display and detail page functionality only available to Amazon (e.g.: subscribe n save)
Manufacturer Central inventory projection tools not available in Seller Central
Sell ON Amazon
A popular option for selling with Amazon is selling on Amazon.com. Today more than half of total sales on Amazon come from third-party sellers.
How it Works: Sellers list their products on the Amazon Marketplace, and sell items as 3rd party sellers.
Selling on Amazon is generally more work than selling to Amazon, but is also comes with greater levels of control and the potential for higher margins. Sellers on the Marketplace control shipping, prices and optionally fulfillment.
Sellers who sell on the Amazon Marketplace have different fulfillment options to choose from. Sellers can choose whether they want to handle fulfillment or let Amazon sort, package and ship products through their own fulfillment centers.
As a third party seller selling on the Amazon Marketplace you have the option to use Amazon’s fulfillment services:
Fulfillment by Amazon (FBA) – Sellers leverage Amazon’s fulfillment for products sold on the Amazon Marketplace
Or sell using your own fulfillment (FBM) – Sellers handle fulfillment for their products sold on the Amazon Marketplace
Amazon charges sellers to sell on the Amazon Marketplace based on what program they choose to sell through, and how much they sell.
FREE GUIDE: The Guide to Fulfillment by Amazon
Benefits of Selling on Amazon.com
Increase Exposure – Leverage millions of unique monthly visitors to get more people to your online store.
Leverage Marketplace Benefits- Amazon’s Marketplace is a shopping destination that is known for reliability, ease of online shopping and selection. Listing on the Marketplace allows sellers to capitalize on that branding.
Find New Customers- The Amazon Marketplace is huge. Sellers gain exposure to new and varied shoppers through the Marketplace- many of which would never encounter your online store otherwise.
Increase Sales- Shoppers on Amazon have come to the Marketplace with the explicit intent to purchase, or at the very least are looking to browse. Online search, advertising and other forms of online exposure do not guarantee that same bottom of the funnel-audience. Bottom Line- people on Amazon are more likely to buy.
Here is an overview of some of the features for each way you can sell on Amazon:
Sell ON Amazon vs. Sell TO Amazon?
Which program you choose to use to sell on Amazon depends on your store, fulfillment abilities, ROI goals, and many other variables.
Vendors who sell to Amazon avoid some headache with logistics, but are limited with their scope and ability to market products. Selling on Amazon is an option which is more suited to sellers who would sell to Amazon but want to take advantage of more exposure and other benefits of the Amazon Marketplace.
Switching from Selling to Amazon TO Selling ON Amazon
If you are already selling on Amazon and are considering selling to Amazon, consider some of the elements below:
Amazon FBA payments come in after 2 weeks, Amazon vendors often have to wait 90 days for payment
Selling to Amazon requires you set up an EDI
Vendors who sell to Amazon can sell in bulk (more revenue), but that often results in 20%-30% less revenue than your normal selling price
Vendors often lose the ability to control market price as Amazon will dictate price on the Marketplace and affect your MSRP.
Vendors run the risk of getting replaced by new ‘knock off’ vendors
Amazon dictates what they purchase from vendors, instead of FBA purchases driving shipments to Amazon
Here is a breakdown of some of the major considerations between selling to and on Amazon:
3. Should I Use Fulfillment by Amazon?
There are millions of third party sellers on the Amazon Marketplace worldwide, generating more than 50% of Amazon’s total sales.
If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions you need to make is whether to use Fullfillment by Amazon (FBA) or to handle your fulfillment in house (or by a service).
Using FBA can significantly impact your sales and fulfillment efficiency, but FBA may not be a good choice for your online store.
What isFulfillment by Amazon(FBA)?
Fulfillment by Amazon, often referred to as FBA is a fulfillment choice for sellers on Amazon which allots fulfillment for sellers products to Amazon.
Amazon sells its own inventory on the marketplace alongside products from outside sellers. When a product from a third party merchant is purchased on Amazon, who ships that item depends on the fulfillment method selected by the retailer.
Check out Amazon’s explanation of how Fulfillment by Amazon works:
Merchants who choose to participate in FBA hand off fulfillment- packaging, sorting and shipping to Amazon. Amazon has more than 80 fulfillment centers in the US which handle fulfillment- both for itself and third party sellers.
Note: FBA is a fulfillment option which sellers can choose for any or all of their products. Sellers vary on the number of products they choose to fulfill (if any) using FBA, depending on their margins, product category, and related seller variables.
Why should I Use Fulfillment by Amazon?
Fulfillment by Amazon is a good option for merchants who are looking to increase shipping time and reduce time and money allotted to fulfillment.
Other FBA benefits for Amazon sellers include:
Less Business Operations– FBA eliminates fulfillment shipping efforts for sellers. Instead handling warehouse management & packaging (handling shipping, picking) and those associated fees, retailers can pass off those task to Amazon
Amazon Prime: Amazon Prime customers purchase more, and more frequently than traditional Amazon shoppers.
Using FBA increases product discover-ability as FBA products feature Prime shipping, and appear for Prime filtered searches.
Prime users and purchasers increase seasonally, and can add a boost around the holiday. Last Q4 more than 1 million people signed up for Amazon Prime in one week.
Conversions are more likely on detail pages that are prime eligible, which can increase sales for products you sell using FBA.
Customer Service & Returns: Amazon handles customer service and returns with FBA orders, which is a perk for sellers who aren’t customer service specialists.
Shipping Speed: For online shoppers, FBA means quicker shipping rates, Amazon Prime eligible shipping, as well as 24/7 Customer Service and delivery tracking through Amazon. FBA products are shipped from Amazon, so they process faster and ship faster than products sent directly from the retailer. Amazon emphasizes customer service, so shoppers can rely on helpful assistance.
Buy Box Share: FBA impacts key factors in Buy Box share variables including shipping and seller rating. FBA is a good way to boost your chances of getting a share of the buy box for products where shipping or other Buy Box eligibility requirements might be hard to achieve.
Amazon Branding: FBA is fulfillment by Amazon. Amazon has worked hard to curate a brand around customer service and ease of online shopping. FBA aligns your store with that branding and lends that reputation to your store.
How Much Does FBA Cost?
Selling on Amazon charges a percent of total sale profits. In addition to those fees, FBA charges fees based on:
Pick & pack
Storage costs (sq ft.)
For some sellers, FBA seems like an expensive option, but keep in mind FBA encompasses fees for all of fulfillment- costs including warehousing and shipping. Use Amazon’s Revenue Calculator to scope out whether your products will be profitable using FBA.
FBA Cost Considerations
Amazon Fulfillment impacts your margin for individual products, which arguably limits profitability. However, with the increase of total sale volume and exposure, FBA is likely a good investment for your online store. For example, you may make less money overall on a particular product such as a waterbottle, but you are likely to sell more waterbottles overall for a larger holistic profit.
Remember you’re not forced to use the FBA option for all of your products, so take the time to calculate which products are profitable to fulfill with FBA.
FBA may not be an option for your store depending on the competition surrounding your products, what products you sell, where your business is located, your margins, and other related variables.
FBA and Commingling
FBA products are sold by third-party merchants and need to be labeled and shipped to Amazon warehouses before Amazon can handling fulfillment using FBA. Amazon offers two labeling options for FBA, both which come with variables which may affect your profitability and time.
FBA Labeled Inventory- Require an individual label for each product sent to Amazon for FBA.
Stickerless/ Commingled FBA Inventory- Allow merchants to exclude an FBA label. Amazon will use product identifiers (e.g UPC) to group your products with similar commingled inventory.
Commingled Inventory requires less work with labeling, but groups your products with other sellers for faster shipping. Commingling issues can arise with damaged packaging and commingling fraud.
Consider both options and your products when choosing FBA labeling methods. Also, keep in mind you may want to choose one label method for a portion of your products.
Fulfillment by Amazon is a convenient fulfillment option which allows Amazon sellers to leverage Amazon’s resources to increase marketplace sales. Determine what your store budget, margin, and profitability is for Amazon as a whole and for specific products before deciding to leverage Fulfillment by Amazon.
4. What is the Cost to Sell on Amazon?
Amazon sellers can choose between a Professional or Individual selling plan. Individual sellers pay $0.99 for each item sold on Amazon, in addition to variable closing fees ranging from $0.45 to $1.35. Professional sellers pay variable closing fees and referral fee percentages ranging from 6% to 25% (an average of 13%). Professional sellers also pay $39.99 per month, but are exempt from the $0.99 per item fee.
Referral fees and variable closing fees are subtracted from the overall sale (including selling price, shipping and other charges such as gift wrap).
Note: Merchants who pay a monthly subscription fee of $39.99 to be a Pro Merchant Subscriber DO NOT have to pay the Amazon Marketplace $0.99 per item fee (good for merchants selling well over 40 products a month). If you sell more than 40 products a month then the Professional Seller Program is a no-brainer.
Here’s a more detailed breakdown of those fees:
Amazon selling fees for a professional seller include:
Monthly subscription fee of $39.99
Referral fees on each item sold (varies by category – see full list below)
Variable closing fees (varies by category – see full list below)
Amazon selling fees for an individual seller include:
No monthly subscription fee
USD$ 0.99 fee for each item sold
Variable closing fees (varies by category – see full list below)
Other fees, such as shipping and gift wrap, are paid for by the customer. Here’s an example of those Amazon selling fees in action:
Amazon Selling Fees: Referral Fees Breakdown
The Amazon Marketplace Referral Fee is essentially a percentage of your total item price (and gift wrap charges if applicable) that Amazon collects based on its CPA model.
For example, if you sell an automotive accessory on the marketplace for $85.99, Amazon will keep $10.32 (12%) of that revenue as referral fees.
Here’s how much Amazon will take out of your individual product sales for different product types:
Amazon Kindle – 15%
Automotive Parts and Accessories (not including Tires & Wheels) – 12%
Tires & Wheels – 10%
Baby Products (not including Baby Apparel) – 15%
Books – 15%
Cameras and Photos – 8%
Consumer Electronics – 8%
Electronics Accessories – 15% for items under $100 (item price + gift wrap charge); 8% for over $100; minimum referral fee of $1.00
Entertainment Collectibles – 20% for items under $100 (item price + gift wrap charge); 10% for items $100-$1000; 6% for items greater than $1000; minimum referral fee of $1.00
Home & Garden Products (including Lawn & Garden, Pool Supplies, and Pet Supplies) – 15%
Industrial & Scientific Products (including Food Service and Janitorial & Sanitation) – 12%
Kindle Accessories – 25%
Music – 15%
Office Products – 15%
Personal Computers – 6%
Shoes, Handbags, and Sunglasses – 15%
Software & Computer Games – 15%
Sporting Goods – 15%
Sports Collectibles – 20% for items under $100 (item price + gift wrap charge); 10% for items $100-$1000; 6% for items greater than $1000; minimum referral fee of $1.00
Tools & Home Improvement Items – 12%
Toys – 15%
Unlocked Cell Phones – 8%
Videos, DVDs, and Blu-Rays – 15%
Video games – 15%
Video game consoles – 8%
Watches – 15%
Any other products – 15%
Note: The minimum $1.00 referral fee for electronic accessories, entertainment collectibles, and sports collectibles are void for merchants that pay the $0.99/ sold item fee (non-Pro Merchant Subscribers).
The Amazon Marketplace variable closing fees are fixed for media products and vary for non-media products. These fees pertain to the shipping details of your sold product.
Let’s take a look at the rates:
Amazon Variable Closing Fees for Media:
*For domestic standard shipping, domestic expedited, and international shipping, except where indicated.
Books – $1.35
Music – $1.35
Software & Computer Games – $1.35 for domestic standard and expedited shipping; N/A for international
Videos & DVDs – $1.35
Video Games – $1.35 for domestic standard and expedited shipping; N/A for international
Video Game consoles – $1.35 for domestic standard and expedited shipping; N/A for international
Amazon Variable Fees for Non-Media Products:
Domestic Standard Shipping: $0.45 + $0.05/lb
Domestic Expedited: $0.65 + $0.10/lb
Amazon Selling Fees for a Sold Book [Example]:
Now that you know the Amazon selling fee structure, let’s look at an Amazon fee example. Imagine you’re a book merchant who just sold Harry Potter and the Sorcerer’s Stone for $15.99. Suppose the customer paid $3.99 for shipping and NO gift wrapping. Assuming that you’re not a Pro Merchant subscriber, here’s how Amazon will deposit your revenue:
Don’t let these fees scare you.
Amazon is a major source of traffic for online retailers and is competitive with other marketplace rates. Being aware of and understanding the Amazon selling fee structure is the first step on your way to managing a Marketplace campaign effectively.
Use our Amazon Seller Fee calculator to determine just how much you’ll pay to sell on Amazon.
5. How Do I Advertise on Amazon?
Amazon has expanded the reach of its Amazon’s Sponsored Products program- an advertising outlet for Amazon sellers which increases visibility for Buy Box items.
Amazon Sponsored Products has been an Amazon ad option which boosts visibility on the Amazon marketplace since 2012, but this year Amazon updated the program (login required) with Campaign Manager features including automatic targeting, easier Seller Central usability, and most notably more visibility on Amazon search and product pages.
Amazon Sponsored Products elevates Marketplace seller products that are Buy Box eligible on search and product pages with an additional cost per click fee.
Amazon Sponsored Products highlights product ads for Amazon Buy Box eligible products on Amazon search.
Sponsored Products Ads can populate at the bottom of Amazon search results:
Or alongside Amazon SERPs:
And on detail pages:
Amazon Sponsored Products ad placements on are only available for products which are winning the Buy Box– and lead directly to the product detail page where your product is featured.
Frequently compared to Google AdWords ads for its keyword ad population, Sponsored Products populate on search and product pages based on seller determined keywords and max bid per click metrics.
Amazon uses keywords, bids and search relevancy to display ads.
With Google’s Automatic targeting update (09/2014), sellers can skip the process of selecting keywords. However, Automatic Targeting removes the higher level of control associated with Manual Targeting, which should be considered if you choose to utilize Automatic Targeting.
Amazon Sponsored Products Eligibility
Compared to Amazon Product Ads, Amazon Sponsored Products setup is much if you can vs. how you can. That is, Amazon Sponsored Products are only available for sellers who are Sponsored Products eligible.
Sellers looking to boost product visibility on Amazon with Sponsored Products must choose products which are Buy Box eligible. In addition, Sponsored Products is only available in 6 countries and across 30 categories currently.
Amazon Sponsored Products Best Practices
The major benefit of Sponsored Products for Amazon sellers is gaining visibility on Amazon’s competitive and product dense marketplace. With that in mind, its key sellers leveraging Sponsored Products to optimize existing product information on Amazon. Consistently audit and optimize your product information with Buy Box variables in mind (e.g. product price, image, shipping,etc.)
Continue to work to achieve a higher Buy Box share for individual products and more products across your inventory. Specifically, try and get increased Buy Box ownership for your top selling items.
Sponsored Products run based on your daily budget and ad bids- audit your campaign strategy regularly for higher ROI and to avoid clicks which aren’t converting.
Just like AdWords ads on Google search, Sponsored Products are limited in how much real estate they occupy on Amazon. Refine the variables which do appear (product image, title, price, star rating, etc.) to get the most out of your ads.
Consider your online store variables – what you sell, your margins, advertising budget, etc. alongside the variables for selling on the Amazon Marketplace, through Amazon Sponsored Products.
Remember no advertising campaign or sales channel is a substitute for consistent elbow grease, competitive pricing, and quality product.
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Hello, my name is Erin from iARTidea team. I am a mother, wife, designer, and online marketer. I am not a copywriter, so please understand the writing is not my thing. But, I keep writing to make sure many of you who loves online deals can reach out to you. It's almost 3 AM here in D.C., USA, but I am still up and trying to find the best deals as possible.
About a few years ago, I used to line up the front of the Best Buy store to purchase at the lowest price. Now, I do not do it anymore because my baby won't be nice, and I am so busy with my works at home. So, I started to use the super fast internet to browse all over the world that I can get deals.
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Arbitrage Suite, What is it? Is it worth it to use the software?
Arbitrage Suite is an Amazon Dropshipping software that it gives you an idea which product is better to sell on Amazon. And, it automatically tracks the prices and updates the new prices for you. Everything seems really great. But, in this article, I want to talk about other things instead of praising their software.
First of all, to do the drop shipping is not allowed on Amazon. Amazon found out so many issues with drop shipping items. If Amazon finds out you are doing the drop shipping by using Arbitrage Suite or any other software will ban your seller account immediately.
Customer service issue;
Arbitrage Suite Facebook group will not allow anyone to post anything that admin does not want to see. And, of course, the admin will kick out these people from their Facebook group.
I was able to find some negative reviews about the software. Banning account, spamming software, and terrible customer service. My account is active, so I do not have a lot of things to discuss. But, I agree with a "terrible customer service"
Terrible customer service;
Arbitrage Suite does not allow people to share their negative thoughts about the software in public. Not even mention anything. No answering customer support. They do not really support their customers.
Overall, Arbitrage Suite team does not care whether you will be using their software or not. All they want is keeping their software fellows and keep running the software. However, their software works with tracking Walmart and other sites prices to make sure to sell the right prices on Amazon. This is a huge plus if you do the drop shipping.
I would suggest using other methods for your drop shipping.
TacticalArbitrage is one of the popular software you can try. It researches all products on different sites and gives you a price comparison. Then, you can use the Jungle Scout or helium10 software to find whether your niche product may sell well or not.
(I use them all software, and works as a charm)
I have been uploading a bunch of different products and tried to sell on Amazon.
This did not work. You will need to find hot niche products and the right keywords.
Why is the top Amazon seller does not use, Arbitrage Suite? Because there is a reason for it.
You can, of course, have a different opinion on the software. Or, you made a good money using the software. If you are a customer of them, you should aware of the risk. Make sure to choose the right vendor and brand products. Amazon marketplace to the seller is the war zone.
If you make a small mistake can make your seller account to ban forever. Keep in mind.